Modi Govt reduced advertisement budget for electronic media

The Modi-led central government has spent Rs 91.96 crore on print media advertisements through the Central Communication Office so far this fiscal year, the Union Minister for Information and Broadcasting Anurag Thakur told Lok Sabha on Tuesday. Government advertising spending in print and electronic media has fallen by almost a quarter in nine years.

In a written response to a question from CPI-M leader M Selvaraj in Lok Sabha Anurag Thakur said that the government has also spent Rs 76.84 crore on electronic media advertisements.

In his first term, the Modi government spent heavily on print and electronic media, but cut it massively in his second term.

The Modi government increased its print advertising spending to Rs 636.09 crore in FY 2018 before slashing it sharply. Similarly, it increased the ad spend on electronic media in FY2017 to Rs 609.15 crore before significantly reducing it.

On advertising spending in print media, the minister said that the peak spending was recorded in 2017-18 when the government spent ₹636.09 crore. This was followed by ₹508.22 crore in 2015-16 and ₹468.53 crore in 2016-17. Until December 7 this year, the government spent Rs 91.96 crore on print media advertisements.

How much Govt spent on Ads overall?

Overall, the Modi-led government has spent ₹6491.56 crore on advertisements in print and electronic media since the Bharatiya Janata Party (BJP) came to power in 2014.

Modi govt advertisement budget, Year wise

Year Print mediaElectronic media
2014-15424.84473.67
2015-16508.22531.60
2016-17488.53609.15
2017-18636.09466.92
2018-19429.55514.28
2019-20295.05317.11
2020-21197.49167.98
2021-22179.04101.24
2022-23 (till 7-12-2022)91.9676.84
Modi govt advertisement budget

It has only been declining significantly for the last four years. The sharp drop in public spending started to occur in fiscal year 20, even before Covid-19 hit the world.

Union Minister for Information and Broadcasting Anurag Thakur said no expenditure was incurred on advertisements in foreign media through the Ministry of Information and Broadcasting.

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