Global survey: 78% demand immediate climate change action

In a recent survey, it was found that four out of five people globally are in favor of taking whatever measures necessary to limit climate change. In the midst of the UN climate talks at COP28 in Dubai, a survey conducted by Potential Energy, the Yale Program on Climate Change Communication, and other organizations exposes a resounding call for immediate and decisive climate action.

According to a survey by Potential Energy, the Yale Program on Climate Change Communication, and other organizations, more than 70,000 participants worldwide expressed a staggering 78% agreement on the necessity to do "whatever it takes" to curb the impacts of climate change.

The survey highlighted the effectiveness of "generational messaging," emphasizing the need to protect the planet for future generations. This approach proved 12 times more impactful than alternatives like job creation or social inequality reduction. "Later is too late" emerged as the most compelling message, increasing support for immediate climate action by an average of 11%.

John Marshall, CEO of Potential Energy, stressed the importance of clear, jargon-free communication. Messages focusing on upgrading technology and setting clean energy goals garnered greater support than those using terms like "mandate," "ban," or "phaseout." Surprisingly, popular climate slogans like "keep it in the ground" saw less enthusiasm from respondents.

Despite overwhelming support for climate action globally, specific policies varied in popularity. Clean energy initiatives and renewable energy subsidies were well-received, while proposals to phase out fossil fuels faced resistance. The survey also highlighted a significant gap in support between liberals and conservatives, with the United States exhibiting the lowest overall support among the 23 surveyed countries.

Marshall highlights the need for politicians to address climate change directly, dispelling the notion of public reluctance. He urged leaders to embrace the urgency of the climate crisis, emphasizing, "It’s the largest crisis that humanity has ever faced, and we feel the need to go in the side door. I hope this data helps people not chicken out — like, just go through the front door. It’s not that hard."

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