Congress MP Karti P Chidambaram criticized Zomato’s upcoming 10-minute food delivery service ‘Zomato Instant’ and tweeted, “This is a ten-minute-long gamble with a gig worker’s life.” He also tweeted, “This is absurd! It’s going to put undue pressure on the delivery personnel, who are not employees & who have no benefits or security or bargaining power with Zomato.” On this Zomato clarified that their service is not going to put pressure on delivery partners.
Before we even talk about this, we will start with a clarification – to fulfil our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road, and does not put any lives at risk.
The fulfilment of our quick delivery promise relies on a dense finishing stations’ network, which is located in close proximity to high-demand customer neighbourhoods. Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner.
Why 10-minute food delivery?
Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app.
In addition to that, after becoming a frequent customer of Blinkit (one of Zomato’s investments in the quick commerce space), I started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete. If we don’t make it obsolete, someone else will.
Innovating and leading from the front is the only way to survive (and therefore thrive) in the tech industry. And here we are… with our 10-minute food delivery offering – Zomato Instant.
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