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India's largest growing food delivery service Swiggy-owned Supr Daily is suspending its operations from May 12 in five cities including Mumbai, Pune, Hyderabad, Delhi NCR and Chennai. On the same day, the company has also suspended operations of its pick-and-drop service- Swiggy Genie in 3 cities temporarily. Although Supr Daily made it clear that the company will continue to service their customers in Bangalore without any disruption.
The company said in a blog post, “We will suspend our services from May 12. We will only service existing subscription orders of certain milk items till May 12 and not take any new orders from May 10.
They further said that the process of refund of a wallet balance and remaining days of Supr access memberships will be initiated by May 12th. It should reflect in the source of payment in 5 to 7 business days.
What is Swiggy-owned Supr Daily?
Supr Daily is a subscription-based delivery service that provides milk, daily essentials like eggs and bread, groceries and more. It helps people to handle their grocery needs easily from their smartphones.
The company was founded in 2015 by IIT Bombay graduates Shreyas Nagdawane and Puneet Kumar but was later acquired by Swiggy in September 2018 in an all-cash deal to enter into the grocery subscription space. Although founders Puneet Kumar, Shreyas Nagdawane and Rohit Jain quit the company when swiggy brought it under parent Bundl Technologies.
Supr Daily services allowed customers to place their grocery orders anytime by 11 pm and get them delivered by 7 am the very next day. It has scaled its services to over 5 lakh customers by delivering 2 lakh daily orders across six cities.
Why did Swiggy suspend its operations?
Swiggy plans to double its two focus areas- food delivery and Swiggy Instamart suspends operations of Supr Daily as the company was deviating from its core goals by focusing on multiple areas.
CEO Supr Daily Phani Kishan said to their employees, "While we are now an inalienable part of our consumer's lives, we, unfortunately, are yet to demonstrate a clear path to profitability." He further said that "we find ourselves in a situation where end up spending a significant amount of time and money in managing the business is distracting ourselves from our primary goals of maintaining the business market fit."
Meanwhile, two focus on its main areas and to maximize profits, the company took the decision.
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