Ground Report | New Delhi: Starbucks disposable cups; Starbucks has announced that it has plans to phase out its disposable paper and plastic cups by 2025. The coffee giant is currently running 20 trial runs in eight markets to discover the most effective way to dispose of the single-use cup, which accounts for 40% of the company’s packaging waste.
Amelia Landers, the brand’s vice president of product innovation, expanded on this initiative: “We’re doing a lot of testing to understand [what] is more convenient for our customers and won’t slow down the drive-through line and is also operationally friendly for our partners.”
All Starbucks customers should be able to use their personal cups by the end of next year, including drive-thru and mobile orders. By 2025, the company hopes its visitors will have easy access to reusable cups, either their own or through in-store deals. At the time of writing, the label is testing loan-a-cup programs in London, Seattle, and Japan, allowing people to use a reusable cup for a $1 USD deposit. The coffee giant is also rolling out new cup-washing stations at various locations so customers can clean their bottles or cups before ordering.
“We have a bold long-term sustainability vision and ambitious goals for 2030,” Starbucks Chairman and CEO Kevin Johnson said in a statement. (Johnson will step down as CEO; former Starbucks head Howard Schultz will return as interim director.)
“Starbucks partners around the world are passionate about protecting our planet and are at the heart of driving the innovation that allows us to give more than we take from the planet,” said Johnson.
Starbucks announced a 2020 goal to reduce waste by 50% by 2030. The company says that by 2025, it wants to create a “cultural movement” toward using reusable products by giving customers “easy access to a takeout meal.” personal or reusable provided by Starbucks. cup for each visit”.
Starbucks continues to test multiple “Borrow-A-Cup” and reusable operating models in the United States, United Kingdom, Japan and Singapore, with more countries in the coming year. In addition, the company continues to encourage customers to bring their own cup and emphasize grab-and-go items as the default sit-and-stay experience, while exploring new customer incentives and technologies, such as cup-washing stations at cafe counters.
The company is also launching a new Starbucks Partner Waste and Recycling app, developed by partners as part of the Greener Store Innovation Challenge, to help partners navigate complex and unique store recycling guidelines. The app puts everything members need to know about reducing waste and recycling in one place; features store-specific information and notifications, a sorting guide, and the option to create store-specific signage for members and customers.
“Starbucks is spending this year testing innovative new ways to reduce waste and reduce our carbon footprint,” said Michael Kobori, chief sustainability officer. “Some of our best innovations, like the Waste and Recycling app, come directly from our business partners. Our business partners know their customers and communities best. When we work together with our partners, we find better solutions to create a more sustainable future for our planet and people.”