Popular Indian consumer goods company Patanjali, founded by Baba Ramdev, is embroiled in controversy over its dental product, Divya Dant Manjan. The allegations revolve around the alleged presence of a non-vegetarian ingredient, namely ‘Samudra Phen’ (cuttlefish), in a product that is marketed as vegetarian and environmentally friendly.
The controversy came to light when observant consumers noticed that Divya Dantmanjan’s packaging included the term “Samudra Phen” with the additional description of “Sepia Officinalis” in parentheses. This led curious people to search for information on the mentioned term and discovered that Sepia Officinalis refers to a sea creature that closely resembles a fish.
Patanjali has received a legal notice regarding these allegations, and now the focus is on how the company will respond to the situation. Many are eager to hear Patanjali’s official statement as it might shed light on the exact nature of the ingredient used in Divya Dantmanjan.
Lawyer Shasha Jain took to Twitter to express concern over Patanjali’s alleged use of a non-vegetarian ingredient in its product, Divya Dant Manjan, while mislabeling it green. She issued a legal notice to Patanjali, seeking clarification on the matter and stating that it infringed on consumer rights and was offensive to vegetarian communities.
She Tweeted “Issued legal notice to Patanjali, seeking clarifications on the deceptive use of Samudra phen (cuttlefish) in its product Divya Dant Manjan, while labelling it as green. This infringes upon r consumer rights & is deeply offensive to our community and other vegetarian communities.”
In the legal notice, lawyer Shasha Jain expressed how the alleged misleading use of Samundra Fen on Patanjali’s Divya Dant Manjan had hurt the religious feelings of her family members, relatives, colleagues and friends who use the product. She personally mentioned that she was a user of various Patanjali products, but now she was hesitant to continue using them until she received clarification from the company.
Jain highlighted the great popularity of Patanjali’s products in India, mainly attributed to the strong endorsement of Swami Ramdev Ji, who has been the face of the company since its inception. Consumers often place blind faith in the brand because of this association.
She stressed that Patanjali as a company must uphold the highest standards of ethics and transparency. However, the use of the green mark on a product containing Samundra Fen, which is derived from a fish, contradicts these expected standards.
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