2023: How to use Pantone color of year Viva Magenta in Your designs?

Pantone has unveiled its colour of the year 2023: Viva Magenta. A colour with the joy of living. Described by the brand as "an unconventional red for unconventional times", Pantone's Viva Magenta 18-1750 is a vibrant pink colour with hints of purple that belongs to the red colour family.

For 2023, a more typically adventurous color has taken on the mantle of last year's softer and more universally beloved Color of the Year, Very Peri, but it's a color that I think plays into the interior vibe that some of our favorite designers are right now.

Pantone's color of the year 2023, Viva Magenta, “vibrates with dynamism and vigour. It is a shade rooted in nature descending from the red family and expressing a new signal of strength. Viva Magenta is brave and fearless, and a thrilling color whose exuberance promotes joyous and optimistic celebration, writing a new narrative,” Pantone said in a statement posted on its website.

“Viva Magenta is courageous and fearless, and a thrilling color whose exuberance promotes joyous and optimistic celebration, writing a new narrative,” says Leatrice Eiseman, executive director of the Pantone Color Institute. "It's a lively new red that revels in pure joy, encouraging experimentation and unrestrained self-expression, an electrifying, borderless hue that manifests as a standout statement."

Viva Magenta, identified as PANTONE 18-1750 in the company's color matching system, was described by the company in a press release as a "lively new red that revels in pure joy."

Hex code of Viva magenta

The Hex code of Viva Magenta Color is HEX #BB2649 / RGB (187, 38, 73).

What is Viva Magenta?

Pantone's color of the year, Viva Magenta 18-1750, vibrates with dynamism. It is a hue rooted in the descending nature of the red family and expressing a new signal of strength. Viva Magenta is brave and fearless, and a thrilling color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year's color of the year is powerful and uplifting. It's a lively new red that revels in pure joy, encouraging experimentation and unrestrained self-expression, an electrifying, borderless hue that manifests as an out-of-this-world statement. PANTONE 18-1750 Viva Magenta welcomes everyone with the same lust for life and rebellious spirit. It's a bold, witty, and all-inclusive color.

Inspired by nature

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called scale insects.

"In this age of technology, we seek inspiration from nature and what is real," Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement.

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