Website design trends

Website design trends 2022: Every year there's a new set of trends that take over the internet and dictate how we use it. Some of these trends continue from year to year while others seem to come and go with the wind. This year, much like recent years, mobile web design and email marketing dominate the digital trends to follow.

Mobile First

In 2022, mobile websites will make up 78% of all websites according to HubSpot Blogs.

Google's Senior Manager of Search Marketing, Amit Singhal, said earlier this year that having a strong mobile presence is key to ensuring your website will show up in relevant searches.

The trend towards mobile websites is clear – 40% of internet users visit websites on their phones, compared to only 28% who visit desktop websites. This makes it essential to ensure your website looks as good as new on any device.

Making your site mobile-friendly doesn't just mean fitting it to a small screen – it also means ensuring that everything is easily accessible and utilizes all the space available on any device. In addition, using cutting-edge technology to make your site look great on any device ensures that your site will keep up with the latest trends without breaking the bank.

Email Marketing

In 2022, email marketing remains one of the most effective and affordable forms of advertising.

This is also due, in part, to the fact that nearly all internet users have a mailbox and nearly all email clients allow marketers to put themselves in the recipient's shoes and understand what they want. An email marketing strategy that focuses on understanding your targets' needs and wants is more effective and affordable than one that relies on clichés and hyperbole.

In addition to being one of the more popular internet and email advertising options, email marketing is also one of the more effective forms of marketing. HubSpot Blogs found that email marketing resulted in a 23% increase in growth for small businesses, compared to just 7% with traditional forms of marketing.

Growth Hacking

E-commerce sales will top $1000 billion this year and it's predicted that the market will grow by 29% in 2025.

Online shopping has exploded over the past few years and with each new generation enjoying the conveniences that the internet provides, it's little wonder why.

The trend towards e-commerce is just as strong as the trend towards online shopping and it's predicted that nearly all businesses will have an online store of some kind by 2022. Businesses large and small use growth hacking to find the right tools and combine them with a keen eye on conversion to increase sales.

VR and AR

Virtual reality and augmented reality will continue to be popularized by major tech companies looking to engage customers in new ways and by 2025 both technologies will be widely available on mobile phones and desktop computers.

We already use virtual reality for various purposes in today's world – from video games to architectural tours – and it's not hard to see why.

This year, as interest in VR continues to rise, we'll see even more innovation as entrepreneurs develop new applications and businesses utilize existing ones.

Augmented reality, the blending of real and virtual worlds, is also set to continue growing in popularity in the coming years. Businesses can use AR to place digital objects, images and text into the real world and it's not hard to see why.

With smartphone cameras improving and AR apps becoming more sophisticated, it won't be long before we see AR greeting cards, AR menus at restaurants, or digital product packaging that is interactive.

Voice First

In the world of SEO and digital marketing, the trend towards ‘Voice First' dominates.

This is mainly down to two factors. Firstly, the volume of data available to us thanks to the internet and the rise of machine learning. Secondly, the fact that users are becoming more accustomed to interacting with conversational interfaces – like Alexa, Siri, and Google Homes – on their mobile phones.

The ‘Voice First' approach to SEO and digital marketing means ranking keywords and writing content in a way that a machine can understand and convert into useful text.

The benefits of this approach are clear – you know exactly what your customers want before they even ask, you establish trust with your audience by speaking directly to them, and you can create content that is conversational and engaging.

The popularity of ‘Voice First' search and content strategies is likely to continue rising as SEO becomes even more automated and customers demand more immediate responses to their queries.

Social Media

In 2022, much like in previous years, the popularity of social media platforms like TikTok, Instagram and Facebook continue to rise as people seek entertainment and inspiration online.

These platforms are perfect for reaching younger audiences, which is crucial if your business wants to grow and thrive in the future. In 2022, Instagram will have 1.73 billion users worldwide and Facebook will have 2.79 billion monthly active users.

To succeed in today's world of marketing and advertising, you need to be present on these social media platforms. You can use them to promote your products and services, engage with your audience and establish yourself as a thought leader in your industry.

Content Marketing

Instead of focusing on attracting new customers to your company, your content marketing strategy in 2022 will be dominated by existing customers.

The content you create will be more valuable than ever before as customers have exponentially more content to wade through compared to when they were looking for information about your company. This makes keyword stuffing, basic SEO and creating low-quality content (such as press releases and blog articles) less effective in the coming years.

The reason behind this is simple – your customers know what you're offering and they expect high-quality content that is engaging and entertaining. Customers come back for more content, not ads, discounts and special offers.

In 2022, customers expect content that is detailed, well-researched and entertaining. To find, engage and convert your target audience into loyal customers, you must incorporate these qualities into your content strategy.

Data-Driven Marketing

Unlike in previous years when marketing trends emerged first and then trickled down to the rest of the web, in 2022 web design trends will emerge first and then inform all of marketing.

Data-driven marketing pulls data from a range of sources, including customer behaviour, social media, and other channels, to inform decisions and drive action.

The proliferation of digital marketing tools makes it simple for anyone to dive into data and come up with a good strategy – regardless of whether you have a marketing background or not.

The popularity of data-driven marketing is likely to continue rising as marketing becomes more automated and people want to have more control over their marketing messages and campaigns.

UX Design (User Experience)

In 2022, user experience will rise as a significant focus of web design. Much like ‘Voice First' search and content strategies, UX design emphasizes creating satisfying and intuitive customer experiences that drive business growth.

In order to create a satisfying customer experience, your website and app need to be well thought out and easy to navigate. Your UX designer will work with you to create a unique experience that is optimised for desktop, mobile and even tablets. This way, no matter what device your customer uses, your content will always look beautiful and easy to consume.

Animated GIFs will be extremely popular in 2022 as customers want to see instant results. In addition to making your content look more ‘modern', animation can also be used to highlight key features or products on your website.

Video Content is on The Rise

Video content is expected to rise as a significant trend in web design in the coming years.

This is mainly because videos are easy to consume and interactive, meaning viewers can engage with content while it is displayed.

With platforms like YouTube providing customers with endless video content and social media providing customers with the ability to share and comment on videos, it is no wonder that many customers want to see more video content.

Businesses that want to succeed in the future will incorporate video content into their marketing strategies.

You must consider hiring the best Web design companies to know more about website design trends and functionality because the website represents your business online. It should be able to depict your values in terms of efficiency and effectiveness. Pixlogix Infotech is an award-winning web development agency offers WordPress development services, Magento development, Shopify development and organic SEO services in India, the USA.

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