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A strange new trend is taking over X. People are talking about something called Vitamin CC, sharing brain scans, emotional confessions, and stories of unexpected joy. At the center is a fictional study claiming that a certain dessert can lift your mood, ease stress, and even mimic the feeling of love. Though the science is made up, the emotional response is very real.
Peak Bengaluru moment, where heartbreak leads to data collection. #VitaminCCpic.twitter.com/FdB4HBTVhZ
— Versha Singh (@Vershasingh26) July 17, 2025
What is Vitamin CC?
VitaminCC isn’t a real vitamin. It’s a made-up “compound” that people say boosts mood and brings emotional relief. It refers to Cold Cheesecake but carries a deeper message: comfort, calm, and joy.
A fictional group called the Institute of Dessertology posted a fake cross-cultural study. It claimed VitaminCC helps dessert-deprived people feel better. It listed benefits like emotional balance, memory boost, and impulsive gratitude. The study called Cold Cheesecake a “Mood Generator.”
The report credits a group called the Institute of Dessertology and Global Mood Sciences. But no such institute exists. A search turns up no credible research body, academic affiliation, or clinical data. The names linked to the study—V. Sweety and D. Truth—also don’t appear in any real scientific publications.
The tone and language suggest that the study is satire. Terms like “Certified Dessertologists” and “Molecular Happiness Index” hint at a spoof rather than a peer-reviewed paper.
Why is it trending now?
Despite the fictional setup, the story struck a chord. People are sharing their own experiences with desserts as comfort food. Some say cheesecake helped them unwind. Others describe emotional memories tied to taste and smell.
The idea of being “Vitamin CC deficient” resonates with people who feel emotionally drained. It’s become a lighthearted way to talk about stress and the need for small joys.
Tags like #VitaminCC and #MoodGenerator continue to trend. Users are posting cheesecake photos with captions like “dose one of self-care” or “bite three hit hard.” The humor blends with honesty. Some admit they didn’t know how much they needed a treat until they had one.
One user wrote, “VitaminCC is not a substance. It’s a signal.” Another posted, “This café feels like a clinical trial."
A startup founder joked, “If I haven’t had my #VitaminCC yet, I’m not truly bootstrapping.” Sweet Truth, a dessert brand, joined the trend. They posted a teaser under the same hashtag.
The story may be fake, but the emotional need behind it is real. People are craving relief, warmth, and moments of peace. Whether or not cheesecake has molecular magic, it’s giving people something to smile about. And maybe that’s enough.
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