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Elon Musk's recent rebranding of the Twitter logo has caused a stir and made headlines around the world. The iconic blue bird was replaced with the letter 'X', leaving many intrigued. However, the city of San Francisco is now taking action and launching an investigation into the massive installation of the 'X' logo on top of Twitter HQ.
City officials revealed that businesses seeking to change their signage or logos must obtain permission for design and safety reasons. The Washington Times had the initial reports on the logo snafu.
The Department of Building Inspection spokesperson stressed that any replacement letter or symbol requires a permit to ensure it aligns with the historic nature of the building and is securely attached to the sign.
The situation has been further aggravated as a permit is also required to erect a sign on top of a building. The city is now opening a complaint and launching an investigation into the matter.
Elon Musk, who acquired Twitter for a staggering $44 billion last October, announced the logo change last week. Following the unveiling of the 'X' logo, CEO Linda Yaccarino took to Twitter to explain the meaning of 'X'.
CEO Linda Yaccarino, in a series of tweets, said, “X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we're just beginning to imagine.”
She added, “It's an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
Ms Yaccarino added, “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfil our great potential. X will do that and more. We've already started to see X take shape over the past 8 months through our rapid feature launches, but we're just getting started.”
“There's absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. Elon Musk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” she concluded.
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