Ground Report Digital LLP, incorporated as a Limited Liability Partnership on June 4, 2019, is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT). Operating in the media & entertainment industry and digital media sector, the startup is dedicated to climate change advocacy through impactful journalism and media initiatives.

Co-founded by Pallav Jain and Komal Badoekar, alumni of the Indian Institute of Mass Communication (Batch 2015-16), Ground Report remains independently owned. This ensures editorial integrity and autonomy, allowing the organisation to focus on accurate, transparent, and meaningful reporting on climate and environmental issues, especially from marginalised communities in India.

Ground Report is an ad revenue-driven startup with no external investors or funders. This independent ownership model supports long-term sustainability, adaptability, and innovation in journalism.

Funding and Partnerships

Ground Report receives financial support from the Independent and Public-Spirited Media Foundation (IPSMF), which has been funding its environmental reporting in Madhya Pradesh and India since November 2024.

“Independent and Public-Spirited Media Foundation (IPSMF) has engaged Ground Report Digital LLP. for the purpose of reporting and publishing stories of public interest. IPSMF does not take any legal or moral responsibility whatsoever for the content published by Ground Report Digital LLP on their website on any of its other platforms.”

Ground Report is among 10 news startups from India selected for the Google News Initiative (GNI) Startups Lab program. This initiative, in collaboration with Echos and DIGIPUB News India Foundation, supports high-quality journalism for local and underserved communities in India.

Ground Report is committed to creating impactful content that drives awareness and action on critical issues like climate change. With a focus on independent and high-quality journalism, we aim to empower communities, highlight stories from the margins, and contribute to a more informed and sustainable future.