How WWF Germany came up with Twitter extinction timeline

Twitter recently caused quite a stir by replacing its iconic bird logo with the letter 'X', marking a significant change since Elon Musk's takeover of the platform. Twitter, known for its avian branding since its inception in 2006, has now become the subject of viral jokes and memes due to the logo's rebranding under Musk's leadership.

Interestingly, the rebranding of the Twitter logo has been used by the World Wide Fund for Nature (WWF) to raise awareness for wildlife conservation. WWF's German chapter collaborated with advertising agency McCann Germany to create a striking graphic.

“Twitter’s iconic bird isn’t the only one disappearing. Today, one in eight bird species are at risk of extinction. But we can save them and their habitats – benefiting people and nature across the globe. RT to spread the word!” WWF’s official account posted on Monday.

The graph shows the evolution of the bluebird logos used by Twitter over the years, emphasizing that some animals are on the verge of extinction if urgent action is not taken to protect them.

The graphic's caption, when translated into English, reads: “The entire world mourns the loss of the Twitter bird. About 1 million real animal species are threatened with extinction. Today we are in the midst of the greatest extinction of species since the end of the age of the dinosaurs. A quarter of mammal species, one in eight bird species, more than 30 per cent of sharks and rays, and 40 per cent of amphibian species are threatened. Help us save the animals. An initiative of WWF Germany and us!''

On Sunday, British writer Julia Hobsbawm posted this graphic on X and wrote, “Good work from a German ad agency which reads “protect the wildlife before it’s too late”.

So far, this tweet has received over 22,000 likes. It was commented on by an X user who said, "Twitter might be dead, but creativity lives on." Additionally, another person wrote, "One could interpret the meaning in a lot of ways. It could covertly refer to free speech or it could actually be about protecting wildlife, for all I know."

“Brilliant real time marketing by WWF, Germany,” praised another.

One Twitter user said: “Kudos to WWF for timely and imaginative work. Props to McCann Germany as well.”

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