How are bookmakers helping to solve environmental problems in India?

In 2018, the World Health Organisation released a disappointing report. Experts identified 12 cities with critical levels of pollution and more than half of them made it to the list from India. Today, fighting environmental issues is becoming one of the key issues. Various parties including betting clubs are dealing with this issue.

Why do bookmakers need to deal with environmental issues?

The bookmaker market in India is growing rapidly. The IPL betting gathers a huge audience of fans. Despite the presence of clear favorites, the struggle between outsiders is going on constantly. It allows bettors to make good money by betting on the total score.

Although the profit of betting clubs is growing and the operators of gambling clubs are ready to work in the legal field, the public has a twofold attitude towards sports betting. Participation in public programmes is one of the most profitable ways for bookmakers to gain reputation points, increase their ratings and make effective advertising without violating existing laws.

The environmental problem in India is not only that a huge amount of rubbish and waste is not utilized. Public and private companies do not have enough money to implement working projects. Bookmakers can compensate for this shortcoming. Modern online clubs are ready to invest millions in environmental improvement programmes.

How can bookmakers help the environment?

Investments in solving environmental problems are different. At the same time, the bookmaker itself does not openly advertise this. The name of the brand is mentioned in the list of organisers and sponsors.

Experts point to the following areas of work:

• The sponsorship of educational programmes and information campaigns. One of the primary tasks is to inform people about current issues. Not everyone realizes the seriousness of the issue. The scale of the problem is enormous. It is enough to look at the situation in Delhi and other major Indian cities. Air pollution is at a critical level. Large online bookmakers are actively investing in developing awareness campaigns that are already helping to attract larger investors in the future.
• Investing in tree planting projects. The first problems with the environment in India began in the early 20th century. At that time, active deforestation and strong industrial growth led to the fact that the pressure on natural resources increased several times. Planting even a small grove requires large investments. Assistance from the bookmakers makes it possible to ensure the restoration of forests and river basins for a year ahead.
• Support environmental initiatives. It is a mistake to focus only on large environmental programmes. Work should be carried out in a complex. Local initiatives are also impossible to implement without financial support from private companies. Some bookmakers organize tournaments with paid entrance. Part of the prize money goes to sponsor public organizations that are engaged in cleaning up rubbish from parks and streets and upgrading the city's landfills.
• Investments in waste disposal and recycling. An important step in solving environmental problems is preventing them. It is done through the construction of waste treatment plants.

The bookmaking market has the potential to give a lot to the state in terms of finance. However, it all depends on interaction. Today Indian bookmakers are ready to participate in public initiatives, but the attitude towards sports betting in society is still based on negative stereotypes.

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