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Ground Report | New Delhi: CRED Instagram private; The marketing game is so high these days that the CRED team just made their Instagram account private. Now the buzz is why they went private.
CRED Instagram private
Reasons Why Brands Private Insta Accounts
The trend of private Instagram accounts could be the result of a broader trend of users and brands moving towards smaller, more closed groups. We have seen this happen with the growing popularity of Facebook groups.
By limiting the number of people who can see your posts, you're suggesting to your audience that you're more interested in quality content than reach. Followers will also feel like the content you share is designed just for them, as they are members of the private space you have set up for them.
By going private, you can cultivate the kind of followers and fans you want to have as a brand. Social media for brands should be about real connections and delivering value to your audience.
Social media, by definition, is public, but fans may not be willing to give honest feedback or share a connection with you as a brand in these open spaces. By having a little private space, you can give your brand the space and control it needs to facilitate those real connections and deliver value to fans at that 1:1 level.
Use Private Insta
· Private accounts help you attract customers who need the product. People who really need the product will ask for this item.
· It makes existing subscribers feel valued.
· FOMO is real. People are curious about the products behind those closed doors, and that increases your audience.
· It allows you to have more control.
· It helps the company retain its existing customers. Instagram asks anyone who wants to leave a private account if they still want to leave. This is a step that could prevent subscribers from unsubscribing.
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