Who started one word trend on Twitter, What is it, how it started?

A strange new trend seems to have taken over Twitter, leaving the internet divided. Perhaps taking the word limit too seriously, corporate brands around the world have been posting one-word tweets on the microblogging platform since yesterday.

One word trend

The meme, labelled “Brands Tweeting a Word” in the Know Your Meme meme database, was part of a viral marketing campaign by verified businesses on Twitter. Brands used the trend to describe themselves in one word.

Know Your Meme credits Amtrak with being the first to tweet the meme, using only the word “trains,” before other verified companies joined the fray.

A tweet posted in 2020 by the official San Francisco Bay Area Rapid Transit account also said: “trains.”

The bit is also reminiscent of the “Ed Balls” meme. Ed Balls was a British politician who, in 2011, accidentally tweeted his own name. Know Your Meme reports that Balls was trying to look up his name when the accidental tweet occurred.

How it started

The trend was inspired by the Amtrak Twitter account, according to the Know Your Meme meme database. “trains”. That’s the single lowercase word that kicked off a series of one-word tweets from brands and average Twitter users on Thursday.

Netizens are enjoying this fun trend while many are also wondering how it all started. If you’re interested in the origins of the one-word tweet trend, you may want to take a look at this tweet from the American rail service Amtrak.

He simply tweeted the word “Trains” on Thursday, September 1, 2022. The tweet garnered massive attention and has over 163,000 likes and 21,000 retweets at the time of this writing. Other brands quickly followed suit by posting their own one-word tweets.

Some Twitter users are also crediting CNN for birthing this trend. His official Twitter account posted a Tweet saying “Latest News” just before 4:30 p.m. m. from September 1, 2022.

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