Latent View Analytics is a Chennai-based company. On November 10 this company has offered a 600 crore IPO. The big data and analytics company had set a price band of ₹192–197 a share. On Friday Latent view created history by becoming the highest subscribed IPO. times. Latent View Analytics IPO was subscribed 326.49 times on Friday, the last day for subscription.
What is Latent View Analytics?
LatentView Analytics is one of the world’s largest and fastest-growing digital analytics firms. According to their website, they help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage.
LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.
The company serves as an analytics partner to enterprises worldwide, including Fortune 500 companies from the retail, CPG, financial services, technology, automotive and oil & gas sectors. LatentView Analytics has 20 + prebuilt products and solutions, including SmartInsights – an AI-driven analytics platform to predict consumer trends.
Venkat Viswanathan, founder and chairman, served as its Chief Executive Officer from 2006 to 2014. He then brought on board Gopi Koteeswaran to take over the position. Effective April 1, 2019, Rajan Sethuraman was appointed as Chief Executive Officer of LatentView Analytics.
How Latent View Analytics IPO Surpassed Paras Defense?
In terms of subscription, it has surpassed Paras Defence and Space Technologies’ IPO, which was subscribed 304 times. Latent View Analytics IPO was subscribed 326.49 times on Friday, the last day for subscription.
The company is selling its shares in the price band of Rs 190-197 apiece. The lot size for the issue has been fixed at 76 shares. The company is commanding a premium of Rs 290 per share, which is about 150 per cent over the issue price.
The company is likely to be listed on the bourses on November 23. Share allotment date is 22nd November.
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