Virat Kohli praising LPU is a paid promotion?

Ground Report | New Delhi: Virat Kohli praising LPU; Indian cricket team captain Virat Kohli congratulated Lovely Professional University in Jalandhar, Punjab for breaking the record of participating in the Olympics. He took to Twitter and urged LPU to send their skilled players to cricket as well. His tweet read, "What a record. 10 percent Indian Olympians are from Lovely Professional University. I hope LPU sends students to the Indian cricket team too! Jai Hind."

He posted the same tweet on Instagram and captioned, "India needs 10 more LPUs. Best wishes to the 11 LPU students who are representing India in the 2021 Tokyo Olympics. A great achievement indeed!"

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Virat Kohli praising LPU

Virat also shared the names and pictures of those players from his official Instagram account. Virat wrote in the caption of this post, 'India needs 10 more LPUs. Best wishes to the 11 students of LPU who are representing India in the 2021 Tokyo Olympics. Truly a great achievement!'

At a glance, this looks like a promotional tweet Because sometimes influencers do paid promotions. In such a situation, it becomes difficult to differentiate whether the tweet of a celebrity is paid or not.

Well, at the same time we can not say whether it is a paid promotion or not, but influencers often do promotions that make it difficult to differentiate whether they are real or paid promotions.

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Influencer marketing social media

Influencer marketing involves a brand collaborating with an online influencer to market one of their products or services. Few influencer marketing collaborations are less tangible than that – brands only work with influencers to improve brand recognition.

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