Kafqa Academy appoints Cha-Chi as PR & Brand communications partner

Kafqa Academy : Bangalore based performing arts academy, Kafqa Academy, has named Cha-Chi Communications as its public relations and brand communications partner following an extensive review process.

The partnership will bolster the online performing arts academy’s communications campaigns and help widen its reach to ensure strong positioning and greater visibility among its target audience.

Speaking on the announcement, Shariq Plasticwala, Founder of Kafqa Academy, said: “As we embark on our journey to transform the performing arts market and serve artists across the globe, we were looking for a communications partner that understood our vision and has experience serving emerging brands. Cha-Chi team’s proven track record in helping build new-age businesses, on-point thinking, and comprehensive approach to PR made them stand out.  We are confident that our association with  the team at Cha-Chi will play a key role in helping us achieve our vision.”

Founded by Shariq Plasticwala, former director at Amazon India, Kafqa Academy aims to serve art learners from their first step in the performing arts to their eventual success. Kafqa Academy offers high-quality learning experiences which are accessible & convenient. The academy aims to build a community of 50 million active learners, and for experienced artists, the primary focus is to grow their earnings & improve capabilities. The company had also recently announced that it has secured $1.3 million in pre-launch funding from leading institutional investors & tech entrepreneurs. 

Jagriti Motwani, CEO and Co-founder, Cha-Chi Communications, said: “We look forward to the limitless possibilities with the team at Kafqa Academy. Our team is eager to co-create stories and some authentically engaging content for the academy that can lead conversations around Kafqa Academy’s vision for performing arts and its immense scope in the country and across the globe.”

Founded in 2018, Cha-Chi Communications is a full-service communications firm that delivers public relations, integrated communications and digital strategy solutions. With a portfolio of more than 150 clients, the multi-specialist agency has a track record of delivering successful campaigns for many Indian and International brands. Cha-Chi's practice areas include the D2C industry, Fintech industry, Food & Beverage, Retail, Gaming, Social Platforms, Consumer Brands, Health & Wellness, Beauty, Entertainment, Nonprofit, Travel & Hospitality, and more. Founded by former MobiKwik and Ogilvy leads, Cha-Chi has pan-India operations and own offices in Delhi-NCR, Mumbai and Bangalore.  

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