Home » Fair and lovely is now truly ‘fair’.

Fair and lovely is now truly ‘fair’.

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Humans are the most hypocrite creatures on this planet. We claim and protest about ‘Black lives matter’, all lives matter, meanwhile we make ads and endorse products for fairness, and clearly show that skin colour will decide your future. If you are dark-skinned then automatically you are good for nothing and you need a fairness cream to prove yourself talented and worthy. and where the. But now the time has come to say goodbye to such ads and products.

A big decision

Hindustan Unilever Limited is rebranding Fair and Lovely. They are dropping the term ‘fair‘ from the product. They are also removing references to ‘fairness‘, ‘whitening‘ and ‘lightening‘ on the products sold across Asia. HUL acknowledged the branding suggests a “singular ideal of beauty”.

This major step was taken after two separate petitions urging Unilever to stop the production of this Fair and Lovely range signed by more than 18000 people in recent weeks.

“This product has built upon, perpetuated and benefited from internalised racism and promotes anti-blackness sentiments,” one says.

The second petition claimed the cream

“tells us that there is something wrong with our colour, that we have to be light in order to feel beautiful. In order to feel worthy.”

The consumer goods giant also assured that it had removed before-and-after impressions and shade-guides on Fair and Lovely packaging 2019.

Unilever’s move comes as cosmetics firms around the world reassess their product lines and marketing strategies in light of ‘Black lives matter’ movement Park by George Floyd’s death.

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Major remarks.

Sunny Jain, President of Beauty & Personal Care at Unilever, said

“We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater

diversity of beauty.

“The brand has never been and is not a bleaching product,” Unilever added.

Writer and activist Poorna Bell said that Unilever’s announcement was “hugely disappointing”.

“It doesn’t do enough to make reparations for the untold mental and emotional damage done by colourism,” a prejudice or discrimination against individuals with a dark skin tone, often among people of the same ethnic group.

“Renaming the products doesn’t mean anything – that’s still just colourism by another word,” she said.

Poorna also asked Unilever To harmonize Johnson and Johnson’s recent commitment to stop selling certain products that are advertised as dark spot reducer in the Middle East and Asia.

The company also claims that skin lightening products are typically focused on dark skin and Asian communities women. Many other companies such as Nivea Parent company Bieresdorf also changed its description on its natural fairness cream’s range which is sold in India as well.

L’Oreal didn’t respond or made any comment on its Garnier white complete range which shows the cartoon images of women put side by side, to see the difference between brightening skin. Many products are banned in the UK because of containing Mercury or steroids and hydroquinone which causes serious side effects.

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Online shopping sites such as eBay also short only sell products which comply with the law and any product containing Mercury and hydroquinone are banned.

Realistically these commitments will have very little impact on a global company. But surely a positive step was taken in the benefit dark-skinned people who lose their confidence because of their skin tone.

Written by Kanishtha Singh, a Mass Communication student at Makhanlal Chaturvedi University(MCU), Bhopal. Interested in covering women, political and international issues.

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