Ground Report | Promotional
English Oven, Delhi NCR’s premium bread brand has made an outstanding appearance on outdoor media with the launch of new advertising campaign that wishes Delhiites Good Morning!
The brand has designed the OOH campaign with catchy embellishment of their breads & “Good Morning India” message. Besides, English Oven has creatively used the bus shelter spaces to get spontaneous recognition and garner maximum attention of viewers.
Rumi Mitra, Executive Creative Director, Arms Communications, reiterates this by saying, “Bread is what you start your day with. And who does not like being greeted in the morning? English Oven greeting everyone with a Good Morning India message stands for a simple idea – make a fresh start. In a world where quirky is the flavour of the season, we delved deeper and realized that simplicity and pos itivity should be the cornerstone of the communication idea. That’s what brings positive vibes to the brand.”
Conceptualized by Arms Communications, English Oven’s new campaign brings forth a simple and fresh approach to generate awareness and brand recall.
Mukesh Gulati, Vice President, Arms Communications said, “With English Oven as the brand name we did not want a desi, quirky idea. At the same time we wanted something that everybody would understand because from the maid to the home maker to young adults and bachelors, bread is bought by everybody, across all age bands.”
Good Morning India! Campaign unfolds through print ads, OOH and radio across Delhi NCR. With this kind of synergy, English Oven campaign will achieve greater exposure & optimum impact on the audience.
As winter is the time for bread sales to pick up, this seems to be right time to release the campaign.
English Oven is a brand of Mrs Bector’s Food Specialities Ltd. The enterprise was initiated by Mrs. Rajni Bector in 1978, Ludhiana who unveiled her love for baking by whipping up delicious ice creams, breads and biscuits.