Jammu and Kashmir Lieutenant Governor Manoj Sinha inaugurated Kashmir’s first multiplex cinema in Srinagar on Tuesday and declared that every UT district will soon have 100-seat cinemas.
Addressing the gathering after opening the first multiplex cinema in the Shivpora area of the city, LG Sinha said movie lovers are everywhere in Kashmir and that cinemas They have a great history in the Valley. “There used to be a time when large numbers of people would come to see movies together with friends and family. Movie theatres would give them opportunities to think big and dream big as well as entertain them,” said LG.
“INOX multiplex cinema opened in Srinagar. Congratulations to the people, Sh. Vijay Dhar and INOX Group. A great socio-economic revolution is sweeping through J&K in the last 3 years,” Mr. Sinha tweeted shortly after opening the multiplex. The media after the inauguration, he said, “is a reflection of a new dawn of hope, dreams, confidence and aspirations of the people.”
“Culture is a way of life and cinema, which is the powerful medium for sharing thoughts and ideas, reflects the values and change of society. Cinema brings people together. In addition to entertainment, it provides hopes, and dreams and inspires young people to chase their dreams until they come true,” Sinha said.
He said that in 1965, a Bollywood blockbuster of yesteryear, ‘Janwar’, starring the famous Bollywood actor Shami Kapoor, was shown in the Broadway cinema. “Such was Kappor’s love for Kashmir that he had asked his family members to perform his last rites at Dal Lake, Srinagar,” the LG said.
He said that the people of Kashmir remained hungry for entertainment for the last three decades and today, the first multiplex cinema will give the people of the Valley an opportunity to relax and entertain themselves.
“In the Pulwama and Shopian districts, two multi-purpose movie theatres will be built shortly. We are planning to install 100-seat movie theatres in each district of J&K,” LG said.
He said that Srinagar was once an entertainment hub as the district had almost eight major cinemas in operation: Palladium, Regal, Sheeraz, Neelam, Khayam, Broadway, Naaz and Firdous. “Today, we are trying to bring back the lost era. Today, the opening of the Cinema reflects the changing image of J & K”, he said.
“After August 2019, a new social order has been established in J&K that promotes inclusive development, social harmony and equal access to resources for all citizens without any discrimination, J&K UT is today stronger and more confident same as ever,” he added.
Subhash Chandra, former Member of Parliament and Chairman of Essel Group, congratulated the J&K government and all those associated with the newly opened multiplex on the occasion.
He also commended the UT administration for the transformation taking place in Kashmir, through the opening of cinemas, which has a great film heritage and a large film-loving population.
Siddharth Jain, CEO of INOX Group, speaking on the occasion, said that the launch of the new multiplex cinema in Kashmir will make the region a part of the country’s creative economy and help strengthen the country’s soft power.
“With ‘MYOUN INOX, MYOUN Cinema’, we also seek to win the hearts of Kashmiri film lovers by offering them a world-class cinema viewing experience, a fusion of top-notch technology, great hospitality, the best of cinema amenities, a combination of local designs, Dolby Atmos audio technology, the latest projection and 3D technology and a professionally trained team. We also look forward to bringing our artistic learning from Kashmir to the world,” said Jain.
Following the opening of two multi-use movie theatres in Pulwama and Shopian, the UT government is building multi-use movie theatres throughout the J&K districts.
“Young generations have a strong need to see a better society, to learn about other cultures, to be part of an interdependent world. And it is the responsibility of the administration to provide them with opportunities and support.
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