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Celebrate 14th Feb as 'Cow Hug Day', not Valentine's day: AWBI

The Animal Welfare Board of India has urged the citizens to celebrate ‘Cow Hug Day’ on 14th February. The cow is the backbone of Indian culture and rural economy.

By nayanikaphukan
New Update
Cow standing in a green field

The Animal Welfare Board of India on 6th February has urged the citizens to celebrate ‘Cow Hug Day’ on 14th February. They have stated that Vedic traditions are almost on the verge of extinction due to the progress of western culture over time. And that hugging cows will bring ‘emotional richness’. Hence, this will increase our individual and ‘collective happiness’.

The appeal states that the Cow is the backbone of Indian culture and rural economy. It sustains our life, and represents cattle wealth and biodiversity. It are is known as ‘Kamdhenu’ and ‘Gautama’ because of its nourishing nature like a mother, the giver of all providing riches to humanity.

Twitter Reacts

After the appeal made by the Animal Welfare Board, netizens have taken to Twitter and other social media to share memes, jokes and comments. On a serious note, a user writes about cows having more welfare than humans including low caste Hindus.

Another user shed light on the case of a Dalit woman beaten to death after her cattle entered the fields of a Savarna.


The Hindu reports that Dayabhai Gajera, the president of the Dairy Farmers Federation of India, said that the lumpy skin condition has claimed thousands of lives in Gujarat alone.

"When our cows passed away lately, where was the AWBI? Nothing was given to us in return. About 15 to 20% less milk is produced, according to Mr Gajera. "The affection they have for cows is fictitious. If they genuinely want to help cattle, they should also help dairy producers and make up for the losses caused by lumpy skin disease”,

Dayabhai Gajera
President, Dairy Farmers Federation of India

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